About us

Many people ask how we got started and how we came to be. So here's our story...

It all started in a restaurant called The Heritage Inn. A smorgasbord owned and operated by Mike Schmitt, Sr. Mike designed and built The Heritage Inn in 1972 and operated it for 20 years. During that time he purchased stock in a new company that produced filler material from calcium carbonate and clay. He was asked if he would be interested in selling the calcium carbonate for ball field chalk. Without any hesitation, he said he would do it. Instantly Mike became part of the sports field maintenance business...and with only one product. The marking chalk known today as Pure Line.

During the first 10 years Mike operated MASA out of the office of The Heritage Inn and rented warehouse space. Then in 1992 the opportunity came to sell the restaurant. He immediately began planning his new building and within the year the MASA offices and warehouse were ready.

In 1993, his daughter, Denise joined the team and his son, Mike Jr. followed a year later. With their help, what began as a one page flyer containing only one product, has grown to a 148 page full color catalog with thousands of items for your field maintenance and sports training needs.

During these last 25 years, we've grown from 3 employees to 32 and our offices and warehouse have expanded to six times their original size.

Mike Sr. was once told that he was a very lucky guy. Ask Mike and he will tell you that is not the case. He believes that everyone's life exposes them to opportunities. Opportunities that can arise from discussions with friends and associates, by simply seeing a need and filling it, or perhaps by being in the right place at the right time when an opportunity presents itself. From there, one must recognize it as an opportunity and work hard to achieve their vision. Ask Mike and he will tell you, forget about luck, people make their own luck with hard work and determination.

At M.A.S.A. we're still working hard to earn the trust of our customers. We place a high priority on customer service and we like to have a bit of fun along the way. Make sure to check out our 2009 catalog, we inserted some comical quips about ourselves so you can get to know us better.

The end of 2008 marks our 25th Anniversary and we'd like to take this opportunity to sincerely thank all who helped make it a fun and memorable one. We look forward to serving you in 2009.

Mike Schmitt, Sr. and the staff at M.A.S.A.

Introducing the M.A.S.A. Staff

Starting Lineup